Tuesday, July 19, 2005

A Customer Service Addict Cares

Most marriages fail because one of the spouses quits caring about making the other spouse happy. Lethargy takes over and the once promising romance evolves into outright hatred between the spouses. It sounds odd, but a marriage is very similar to a business relationship.

Habit #5- A Customer Service Addict (CSA) cares about his customers. Can you tell when your pharmacist cares about your illness? Can you tell when your mechanic cares about repairing your car? I bet you can. No one needs to say, "I care". You know it because his face shows that he cares. It's hard to put into words, but we all know when someone cares for us.

I purchased a few items from a local department store recently. The check-out clerk had a big, ugly frown on her face. Yet, a weird looking smile came across her face when she gave me the receipt. She had been programmed to smile at that particular moment. I knew it was fake. It meant nothing to me because I knew that she could care less about me.

Your neighborhood CSA takes pride in caring. He didn't read a book on caring and he didn't attend a seminar on how to care for a customer. He's always cared and that's why he's good at providing unbelievable customer service.

I would imagine that many of you reading this already have an image of someone in your life that cares about you. It could be a family member, friend, co-worker, or a business associate. The point is that people remember people that care about them. Caring is a two-way street. Every ounce of care that you put into a relationship comes back to you in the same amount.

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