Tuesday, August 23, 2005

It's Easier Being Different

People work so hard to look like their neighbor. They eat the same foods, watch the same movies, wear the same clothes, and use the same words. Even different people aren't different. Everyone belongs to a clique.

Think about attorneys. They all have the same business cards, work in the same style office, wear the same clothes, and have the same law firm names. If I were an attorney, I'd be different. I would have business cards shaped like a star. I would work in a coffee house environment. I would never wear a tie in the office. And, my business name would describe my specialty. Being different is that easy. It doesn't take long to be different. Just look at what's normal and do the opposite.

The problem is that people get trapped into doing the same things. They're scared to try something new. They're scared of being different.

Of course, something else happens after you establish your own clique. People want to join you. They see your success and they want some of it. So, you're not different for long. Remember my airline discussion? Check out this article (http://www.usatoday.com/travel/flights/2005-08-18-airline-humor_x.htm).

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