Thursday, December 22, 2005

Merry Maids Financial Update

ServiceMaster is the parent company of a business called American Residential Services. American Residential Services owns one of our biggest competitors, Merry Maids . Merry Maids is big, real big. They have thousands of locations across the country. They've been around for a long time. And they're losing money. Check out this quote from a recent news article about ServiceMaster.

Through the first nine months of 2005, American Residential Services posted sales of $570.1 million, an 11% increase over the same period in 2004. Operating income for ARS surged 189% to $6.54 million. The cleaning businesses, however, remained under water, losing $9.25 million through three quarters, despite a 7.4% increase in sales.

Merry Maids cleans more homes than any other company in America. They're the first name that pops into a person's head when it comes to a professional maid service. Yet, they're on pace to lose more than $12 million this year. How can the nation's leader in residential cleaning lose that much money? Focus.

Focusing allows you to concentrate on the real problems. Focusing allows you to fix mistakes immediately. Focusing allows you to plan for the future. Focusing allows you to grow the business.

At TwoMaids, we're focused. Granted, it's not that difficult to be focused right now. We only have two locations. We only clean in four counties. And we only have forty employees.

Everybody knows our focus. It's customer service. Maintaining a high level of customer satisfaction is our number one goal. It is today and it will be twenty years from now. A person can't succeed without focus and a business can't either. You've got to have direction in order to know where you're going.

So, hats off to Merry Maids. You clean more houses in one day than we clean in one year. Of course, we didn't lose $12 million dollars this year either.

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