Monday, January 30, 2006

A Cleaning Business Dies Every Six Seconds

And then, another cleaning business is born. It's just as easy to start a cleaning business as it is to quit a cleaning business. So, what makes us so special?

Opening a third location could be simple. We could spend about $250 on supplies, hire a couple of employees, and start putting some fliers out in the neighborhoods. All of sudden, we would have a third location.

This scenario gets repeated every day all across the country. It's a minimal investment for most people. That's why it's so easy to quit. There's no real dedication to the business. No desire, no passion. Quitting means that you lose $250. Quitting means that you pick up the Sunday paper and try to find a job.

The customers suffer more than the business. They're left sitting around waiting on the cleaner's arrival. They're left with another day of dust bunnies. They're left waiting for another flier to be put on their mailbox. And then, the cycle repeats itself.

By now, you should know that we do things a little differently. We don't "tip toe" into anything and we don't quit. So, opening a third location is a major investment in both time and money. Quitting is a much more difficult proposition to absorb. That's because starting is so difficult.

Think about that when you pick up that flier on your mailbox today.

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