For the most part, customer service is dead. It's a lost art for today's modern business. It's much easier to blame declining sales on bad marketing. It's also much easier to blame declining sales on your high prices. Don't fret, your sales are telling you something. You need to start providing more than just a product or service. You need to start providing an experience for your customer.
Take a look at how this restaurant makes customer service a strength rather than a weakness. Notice how the author points out that the restaurant's prices are the least important advantage that it has over its nearest competitor.
Exceptional customer service isn't born overnight. You can ask our customers from the early days and they'll confirm that it takes time for a customer service oriented culture to evolve. Yeah, it's easier to just price your stuff lower. And, it's easier to just change your advertising strategy.
But, who told you that it should be easy?