Thursday, March 02, 2006

How To Turn An Industry Upside Down

Create positives out of your industry negatives. Or, just do the opposite of everybody else.

The housecleaning industry suffers from astronomical employee turnover levels. It's been this way since the inception of our industry. The problem continues today because the industry continues to use the same, tired compensation policy. TwoMaids doesn't. And we're turning the housecleaning industry upside down.

The housecleaning industry is not perceived as a professional trade. Why should the industry be respected? Nobody is ever on time. Nobody ever seems to care when you complain. Worse, nobody ever really looks professional. TwoMaids does. And we're turning the housecleaning industry upside down.

The housecleaning industry's number one complaint is that everything starts out good, but then gets worse over time. That's called human nature. Human nature occurs when there is no checks and balances. There's only one company that has a pay for performance plan in the housecleaning industry. You know who that is. Our first cleaning is just as important as our 100th cleaning.

We're doing the opposite of everybody else. And we're turning the housecleaning industry upside down.

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