Read this. It's taken from another person's blog. That person is the famous Guy Kawasaki.
Here's the challenge. Read Guy's top 10 and then go to our website. Compare.
My favorite is point #2.
"Put the customer in control. The best kind of customer service happens when management enables employees to put the customer in control. This require two leaps of faith: first, that management trusts customers not take advantage of the situation; second, that management trust employees with this empowerment. If you can make these leaps, then the quality of your customer service will zoom; if not, there is nothing more frustrating than companies copping the attitude that something is “against company policy."
Three words: pay for performance.