Friday, May 26, 2006

Focus

We have a new customer in Panama City. She's recently fired her other cleaning service. The other cleaning service showed up late too many times. The other cleaning service also sent people who couldn't communicate with our new customer. The other cleaning service didn't do many things right.

Turns out, the other cleaning service cleans all sorts of things. They clean carpets, condo rentals on the weekend, businesses at night, and homes during the day. They're the universal cleaning company. You can't be good at everything.

We concentrate on one thing. We clean homes. We'll clean your office if you want us to; but our focus is your home. Our employees are trained to clean your home. Our pay for performance program is designed for your home. Our focus is on your home.

And that's why people keep selecting us. We get to concentrate on one thing everyday. Meanwhile, the universal cleaning company can't concentrate on anything. They're too busy cleaning everything.

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