Wednesday, October 11, 2006

Seth Godin And The Retraction

Every now and then you'll see a small side story in a newspaper that retracts information from a big story published earlier in the week. Why isn't the retraction just as visible as the original story? Because nobody likes to admit mistakes. And nobody likes to admit being wrong. Kind of funny that the truth is harder to print than fiction.

But I digress.....

I have my own retraction to publish. I recently critiqued some comments from my favorite marketer - Seth Godin. He hurt my feelings just a few days ago when he blasted our company. Or at least I thought he did.

Upon further review, I was out of line. I was wrong. Seth has acknowledged that he wasn't referring to our company. Or any company for that matter. He was referring to the fictitious company that I presented him that had major personnel problems.

It's true that the cleaning industry has its share of employee turnover problems. It's also true that the cleaning industry doesn't really do anything to correct those problems. But at Two Maids & A Mop, we're trying. We're trying to make the job better. We're trying to give our employees respect.

As Seth points out, an employee needs a face. And we're trying to give our employees a face.

Right now, my face is red. Sorry Seth.

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