Wednesday, November 29, 2006
The Value Of Your Maid
The value of anything is determined by you. You get to determine what you are willing to pay for a product or service everyday. You are your own market.
At Two Maids & A Mop, we feel like our services are more valuable than any other cleaning service in the area. However, we don't get to put a price tag on that value. You do. Just like this former customer did......
"I have decided to stop having my house cleaned by Two Maids and a Mop. It wasn't that the people who did the work weren't pleasant and industrious. It's just that I believe that the service cost too much for the job at hand."
Now this comes from a customer that hired us because the previous maids quit showing up. At that time, our service had value. But at some point, our service quit becoming valuable because our service became too dependable. In this customer's mind, he forgot that "anybody can't just do this" and started thinking that "anybody can do this".
Now the good part comes in a few months from now. That's when his new maids start acting like his old maids. Because starting a maid service is just as easy as quitting a maid service. And that's when he remembers that cleaning toilets isn't really his biggest priority. His biggest priority is getting someone to show up to clean the toilets.
But right now, our value is lower than our price tag. That's what makes this country so beautiful. Supply always meets demand.
You can keep on hiring the cheaper maids. You are the one that gets to determine the value of our service. But those cheaper maids usually become less valuable once you figure out why they were cheap in the first place. That's when you have to determine how much value you place on your maid service. For some, its' never. After all, it's just housecleaning. But for others, we become very attractive. Because after all, it's not just about housecleaning.