Friday, December 01, 2006
Buying A TV
It doesn't matter if you're buying a newspaper or a flat screen television. The decision to purchase comes down to a simple thought. What makes your product better than their product? The consumer must be able to answer that thought in a few seconds. If the consumer can't answer in a few seconds; she buys the cheapest product available.
Now check out this article on flat screen televisions.
It takes a full page to describe the difference between LCD and plasma technologies. The average consumer isn't going to read this. As a result, the average consumer is going to buy the cheapest flat screen televison she can find.
Same goes for your maid.