Thursday, January 04, 2007

Chasing The Premier Brand In Our Sector

That's what a member of the board of directors at Molly Maid was recently quoted as saying. Yep, Molly Maid's the industry's premier brand. Take a look at the full interview right here.

A couple of interesting tidbits from the interview.....

Are there any similarities between the McDonald's brand and the Molly Maid brand? Very much so

He's actually referring to the franchise system instead of the actual business. But it's still a bad comparison if you ask me. Who really wants to be known as the McDonald's of their industry?

What would you say is the distinctiveness of the Molly Maid services as offered in the market? It very much relates to the reputation of the brand and its caring staff who are well trained and go the extra mile to offer excellence of cleaning services. That philosophy is backed by our commitment to issuing a guarantee to the customer that we will go back to rectify any problem. Our guarantee is unconditional. Our motto is to deliver "Consistent Careful Cleaning". We have great staff loyalty as evidenced by the fact that many staff have been with us for 10 years plus.

What did you get out of that? Well it all sounds good, but it doesn't really tell you how Molly Maid is different. Repuation of brands, guarantees, loyal staff members....all that stuff is great. But we all have that. We all have guarantees. We all have loyal staff members. And our reputations, well, our reputations are only known by one person - the consumer.

Now for the fun part. Nobody asked me, but I'm going to take a stab at this interview. Read my interview, then read the Molly Maid interview.

Then ask yourself this question, "Which is the premier brand of the housecleaning industry"?

The Mock Interview

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