Friday, January 26, 2007
The Cleaning Service Underworld
There out there. Lurking in your neighborhood. Dropping off fliers. Just waiting for someone to take the bait. And inevitably, somebody does.
The bait is of course money. Because that's their only competitive advantage. If they weren't cheaper than your current maid, then they would be no reason to hire them. But the reality is that they aren't really cheaper.
They aren't cheaper because something always goes wrong. And that something always costs you more money in the long run. Look at the two examples below if you need proof. Or just look at the mug shot to your right. That was somebody's cleaning crew in south Florida.
Click here to read this article.
Now click here to read this article.
No, just because your maid is cheaper than Two Maids & A Mop doesn't mean that she is a thief. It doesn't mean that she is an illegal immigrant either.
It does mean that there is a reason that she is cheaper than Two Maids & A Mop. It could mean that she isn't insured. It could mean that she doesn't have workers' compensation. It could mean that she doesn't report her income. It could mean that she doesn't expect to clean for you very long. And it could mean one other really big thing.
It could mean that her low price is all she's got. Because she can't promise to be on-time every time. She can't promise to listen to your feedback every time. She can't promise to rearrange your cleaning visit because your in bed sick today. She can't even promise that she'll show up next week.
But Two Maids & A Mop can. And that's why we get to charge more for our service. Because we're worth it. Because you're worth it.