Tuesday, January 02, 2007
The Secret Behind The Biggest Loser's Success
No, I'm not talking about weight loss. Even though weight loss is the most talked about topic this time of the year. No, I'm talking about what makes the The Biggest Loser successful. The secret is surprisingly simple. Competition.
The world consists of different ethnicities, religions, cultures, and habitats. But the world speaks one uniform language when it comes to competition. Nobody likes losing. And everybody likes winning. That's why the Olympics still work today. And that's how these obese people became thin people.
Competition is easy to understand when it comes to sports. The metric for success is typically determined by the person or team with the most points. And there it is. In order to compete, you need a metric. In order to win, you need someone to compete against.
Two Maids & A Mop already has its metric in place. Our metric is your feedback. In other words, our metric is the pay for performance plan. We've always used it to show you why we're better than any other cleaning service. But this year brings new ideas. And this new year's idea is to create a competition out of the pay for performance plan.
Yes, our employees' compensation will still be determined by your feedback. That's not going to change anytime soon. But we're going to take it one step farther. Now, our employees' will also be able to earn even more money by making you happy.
Of course, we don't want to give away all of our secrets of success. So that's about as much as I can offer you. But the premise is simple to understand. In fact, it's the same premise that we've always had here. It's just that the stakes have been raised a little bit now.
The premise: the happier you make our customers, the more money you make with our company.