Lynn is 21. She's a full-time college student. Her classes start early in the morning and end in the early afternoon. She's usually done by three o'clock every day. Lynn's just like every other college student.
She needs money. Lynn's federal loans just don't cover everything. But her schedule makes it difficult to find a respectable job that pays a decent wage. Most employers need her for forty hours. But she only has about 2-3 hours per day that she can devote to a job.
So Lynn is faced with two choices. She can work part-time earning minimum wage, or she can work under the table providing some type of domestic help. Working under the table means that Lynn doesn't have to report her income. She doesn't have to pay taxes. She doesn't have to provide anything but labor. Best of all, Lynn knows that she can get as much as $20 per hour for her labor. Because Lynn will be competing against real companies. And those real companies are charging $40-50 per hour.
So Lynn knows that she's got to work under the table if she wants to make real money. But what field should Lynn choose? Cleaning, of course. After all, Lynn is a woman. That's enough qualification. Plus she can charge a lot less than Two Maids & A Mop. Getting new business should be a snap.
Lynn figures that she can just a post a free ad online that promotes her cheap labor rates. All she'll need is 5-10 jobs. You see, Lynn can do the math. Lynn knows that she can make $300 weekly by just cleaning one house per day.
And all that money is tax free. And there's no overhead. Every dollar is profit. And it's a lot easier than working forty hours per week. Because that's what she would have to do in order to make this kind of money in a "real" job.
So Lynn posts the free ad. And Lynn gets her ten new customers. And everybody is happy. Until Lynn quits.
Because Lynn doesn't really enjoy this new business. It's a lot harder than she thought. Her new customers expect her to be on time. How can she guarantee her arrival? Her schedule is just too hectic. Like last week, when Lynn needed to stick around campus a little longer to meet with her professor. Lynn ended up being two hours late for her cleaning appointment. And the customer had the audacity to get upset with her.
But Lynn showed her. Because Lynn didn't show up the following week. Lynn just posted another free ad on the internet. And she got another new customer to replace the old, mean customer.
The good news is that the old, mean customer called Two Maids & A Mop. Because she was sick and tired of Lynn. The even better news is that Lynn is still out there.
Lynn thinks she's beat us by getting all these new customers. But Lynn never beats us because Lynn always quits. And when Lynn quits, her old customers call us.
Or they just hire another Lynn.