Thursday, April 26, 2007
We Only Have Five Customers
We'll clean more than 250 homes this week alone. But we really only have five customers. If you're reading this, keep reading and you'll find yourself in one of these descriptions.
The Overworked Customer
You work a lot. You work so much that you don't have time to clean your home. That's why you hired us.
You're retired. Some of you don't want to clean your toilets any longer. Some of you can't clean your toilets any longer. That's why you hired us.
You're rich. You have the means to hire somebody else to do the dirty work. There's nothing wrong with you. The fact is that you don't want to clean any longer. That's why you hired us.
You're either moving in or out of a home. The house is totally empty. And it's a big job. Too big a job for you because you've got all sorts of other things to worry about during your move. That's why you hired us.
You either own or manage a business. And you need someone to clean your office during the work week and during normal business hours. More than likely, we already clean your home. You like what we do in your home, so you might as well hire us to clean your office.
Knowing who our customers are makes our life a lot simpler. We get to focus on just five types of people everyday. Sure, we could clean your rental condo on the beach. We could clean your bank late at night. We could even clean your carpets if we wanted to.
But we don't want to. We want to focus on just a few things. That gives us the best chance at doing one of those five things right.