Tuesday, May 15, 2007
When Your Price Is Your Headline
Your competitive advantage is your price when it's mentioned in your headline. Of course, your price is probably good. It better be good if you're leading off with it.
The $80 House Cleaning
The $15 Per Hour Maid
The Free House Cleaning (sort of)
Our slogan is "The Most Customer Friendly Housecleaning Company In The World". Our advertisements always mention our customer service. Everything we print mentions our customer service. Because customer service is our strength.
Why do you think gas stations have really big signs? Because the only reason you're going to pull in there is because of the station's gas prices.
What's in your headline? Whatever it is.....that's what you're good at. At least that's what your customers are thinking.