Wednesday, October 10, 2007

If You've Never Hired A Maid Before.....

Then you think that the work is simple and brainless. And you'd be right. The work doesn't require a high level of education. The work doesn't require any special technical expertise. The work requires sweat. Lots of sweat. Five days a week. Three times a day. Think about that for a minute. Think about cleaning your own house three times a day for five consecutive days.

Then you think that pricing is the only real difference. After all, you already know that anybody can do the work. But of course, that's the problem. If anybody can do it, anybody will do it. Being cheap is easy. Just as easy as starting a cleaning company.

Then you think that a professional cleaning company cleans better than you do. And why not? Your accountant knows more about money management than you do. Your attorney knows more about the law than you do. Professionals are supposed to be better than you. And we are. But we're also human. And we make mistakes. Of course, that's where the professionalism comes into play. When we make mistakes, we correct them. Fast.

Then you think that your maid is going to show up when she says she is going to show up. And she might just do that. But if she's like most in our industry, she won't. The reason is simple. This isn't a business to her. You're not a customer to her. You're just a quick and easy way to make a few extra bucks. She doesn't care if you fire her. She doesn't care because she knows that she can get another customer in a second. Because she's cheap. Remember why you hired her in the first place?

The you think that your cleaning company needs to be bonded. Of course, it doesn't hurt. But it doesn't really mean anything either. Being bonded means that you're not going to get reimbursed anything unless you can prove that your cleaner stole something from you. A bond only pays if a conviction occurs. Plain and simple. (FYI: A bond costs less than $100)

Then you think that hiring a maid is easy. And it is easy. It's easy because there are hundreds to select from. You can pick up the yellow pages. You can search the local classified ads. You can ask your neighbors. There's a bunch of us out there. And that's what makes it so hard. It's a crowded marketplace. And there's some rogue participants mixed among the crowd. It only takes one wrong hire to figure out what I'm talking about.

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