Friday, October 12, 2007
On Being Cheaper....
Seth Godin says it best......
Here's what I think: Cheaper is the last refuge of the person who's not a very good marketer. Cheaper is easy and cheaper is fast and cheaper is linear and cheaper is easy to do properly, at least at first. But cheaper doesn't spread the word.
Cheaper is a short term hit, not a long term advantage. Cheaper doesn't create loyalty, because the other guy can always figure out how to be cheaper still, at least in the short run.
Even free isn't cheap enough to win in the long run. Not if other people can figure out how to match what you've got.
So, if you can't be cheaper, be better.
And that's exactly what we're trying to prove to you. We're better. No, we're not the perfect housecleaner. We make mistakes every day. We're better because we care more than your last maid. We prove it with our pay for performance plan. We prove it by begging for your feedback every day. Our claim to fame is customer service. That's what your paying for. Not the perfect cleaning. But the perfect customer service.
If you want that, we've got it.