Monday, October 08, 2007
When Your Individual Maid Goes Corporate
You've worked for the cleaning company. And you know two important things.
1. You know that customers want the same people every time.
2. You know that customers don't want to pay a whole bunch of money for your services.
You also know that you can accomplish both of these things if you start your own cleaning business. So you start one. And why not, you can get started for less than $100. And all you need is just a few willing people to schedule you on a regular basis. Which leads you back to the two things you already know.
So you charge less than the professional cleaning companies. And you perform all the work yourself. Everybody's happy.
Case in point #1......
“She’s a very hard worker,” the customer said. “She’s a quiet, unassuming lady. She’s always responsible and punctual, which are important qualities. And she charges a lot less than the corporate cleaning services. I think she’ll really build up the business.”
But then something happens. You want to make more money. And you want to stop cleaning everyday. So you hire an employee. Then another one. And then all of sudden, you've become a company.
Which means that you have to start charging more for your services. And which also means that you have to start sending different people.
And most importantly, it means that you've lost your market advantage.
So if you're a customer, know that it won't last forever. Know that your individual maid will quit one day. And know that she's quitting for the same reason that you hired her in the first place.
She'll quit because she doesn't want to clean your toilet anymore.
Case in point #2....
Rice serves most of her customers on a bi-weekly basis. She currently has nine regulars. She can handle 20 regular customers on her own, she said. After that she plans on hiring employees. “My goal is to build up the business,” Rice said. “It’s been going really well. I started out going into neighborhoods and putting fliers on the doors. That’s how I got my first customers. I’ve just started advertising. I’m hoping that will build up my clientele.”
Click here for the perfect illustration of how an individual maid starts out small, gets your business, and then gains your trust. And the whole time, she's striving to quit.