Seth Godin reminds us that you can't be good at anything if you provide everything. The cleaning industry is no different. The story begins a little something like this.
You start a cleaning service. Then one of your customers asks if you know anyone that does a little painting. And then one of your customers asks if you know of a reliable carpet cleaning company. And with each question - the answer is yes.
The answer is yes because you decide to perform the work. And all of a sudden, you've become the universal cleaning company.
How silly would it be if your accountant doubled as a painter? Silly enough that you probably wouldn't hire him for either service. But it happens everyday in the cleaning industry.
The reason is simple - literally. It's simple to start a cleaning service. It's simple to start a carpet cleaning company. It's simple to start a painting business. And in many cases, it's simple to earn your business.
The best seafood restaurant in town doesn't serve hamburgers. Neither does the best cleaning service.
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