Wednesday, July 02, 2008
Dependable, Honest, Consistent And CHEAP?
"What do you charge to clean a house?", said the potential customer.
"Well, it's hard to provide you with a quote without first knowing what you are looking for. So, tell me what you are looking for in a housecleaner", said the maid service manager.
The potential customers responds by saying, "I am looking for someone that is dependable, honest, consistent and cheap."
It was hard not to laugh. Because it ain't gonna happen. It's a myth. An oxymoron. There is no such thing as a cheap, dependable, honest and consistent maid.
The reason is simple. Money talks. You might be willing to offer your services for cheap. And you might tell your customers that you're honest, dependable and consistent. But the reality is that you can't be all those things. The money just won't allow you to be all those things.
Because at some point, another customer is going to be willing to pay your maid more money. Because at some point, your maid is going to get sick and tired of cleaning your toilet for nothing. And because at some point, your maid is going to decide to sleep in one morning rather than scrub your baseboards.
Your maid will do each of those things for the same reason that we're willing to do each of those things for you. Because money talks.
You can't buy from Wal-Mart and expect to receive Nordstrom's customer service. And you shouldn't expect to buy from an independent maid and expect Two Maids & A Mop customer service.